“Every other option wanted a slice of every order forever. Owning the platform outright changed the math completely — online is now a quarter of our business and it's actually profitable.”
Marcus Bell
Owner, FreshCart Market
All case studies
FC
FreshCart Market
Grocery & E-commerce Portland, OR
E-commerce & Delivery PlatformE-commerceRetailDelivery
5 weeks
to launch online ordering across 3 stores
The challenge.
FreshCart's customers were asking for online ordering, but the off-the-shelf SaaS options took a 15–30% cut of every order — enough to erase the margin on a basket of groceries.
Owning their own platform made financial sense, but a custom e-commerce build with delivery routing was quoted at over $90,000.
The solution.
FreshCart bought our E-commerce & Delivery Platform as a one-time purchase and ran it on their own infrastructure, so there was no per-order tax on their margins.
They customized the catalog for perishables and added store-specific delivery windows using the documented patterns, then rolled it out one store at a time over five weeks.
The results.
5 weeks
to launch all three stores
0%
per-order platform fees
27%
of revenue now online within a year
$31k
annual SaaS fees eliminated
Want results like these?
Explore the platforms behind these stories, or talk to us about your project.