Logistics & Supply Chain Columbus, OH
Northwind coordinated 60 drivers and roughly 400 weekly loads using a mix of spreadsheets, a shared whiteboard, and a lot of phone calls. Dispatchers had no single source of truth, and a missed update could strand a truck for hours.
They had quoted a custom build at $140,000 and a nine-month timeline. For a 38-person company, that was a non-starter — both the cost and the risk of being mid-build for most of a year.
Northwind bought our Operations & Dispatch Platform and had it handed off in 48 hours. Their dispatch lead spent the first week loading drivers, lanes, and customers; the second week running it side-by-side with the old whiteboard.
Because the platform shipped with the database schema, role-based access, and the AI prompt library, their one in-house developer extended it — adding a fuel-surcharge calculator — without having to architect anything from scratch.
“We expected to spend most of a year and six figures. Instead we were dispatching off the new board before the end of the month. The fact that we could hand it to our own developer and have him extend it sealed it for us.”
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